BY TAMMY A. GANTT
OCALA, FL—Florida Equine Communications is introducing two new publications to be published later this summer: The coffee table-style Florida Thoroughbred Training Centers Guidebook and Florida Thoroughbred Syndicates Guidebook.
The Florida Training Centers Guidebook will focus on training tracks in central Florida, highlight famed graduates, profile historic training grounds and provide regional maps of training center locations. The guidebook will include complete listings of Florida training centers and contact information.
Training centers that want to be considered for photo profiles in the publication are encouraged to send samples of high-quality, high-resolution photos depicting scenes on or near their training track to Florida Equine Communications.
Photos and inquires can be sent via email to Tammy A. Gantt at: tgantt@ftboa.com or you may call her at 352-629-2160.
The Training Centers Guidebook will feature beauty-inspired photos while sharing information about Florida’s elite training centers. The publication will highlight the significant role training centers play to condition world class racehorses within the Horse Capital of the World®.
Training centers with a listing in the annual Farm and Service Directory produced by FEC will be included in the first edition with new listings added as training centers provide them.
The publication will be distributed to all Florida Thoroughbred Breeders’ and Owners’ Association members and identified new owners. It will also be distributed via Florida’s racetracks and training centers, including Ocala Breeders’ Sales, and available at Thoroughbred educational seminars. A digital version will be available online. Potential advertisers should contact FEC for advertising opportunities by June 1.
The Florida Thoroughbred Syndicates Guidebook will focus on breeding and racing syndicates in Florida for the newcomer with a primer on ownership models. Syndicates may receive a free listing in the publication if they offer Florida-breds in their syndicates or race at Florida tracks on a regular basis. The goal of the publication is to provide insights to potential and newer owners as they make decisions on how to engage with the sport.
“We often get calls with questions regarding syndicates,” FEC Editor-in-Chief Brock Sheridan said. “People inquire as to how racehorse syndications work and where to find them. We decided a publication answering these questions would be valuable for the Florida Thoroughbred industry. This guidebook will also serve as a way for syndicates to promote their offerings to a larger audience.”
The publication will be distributed in a similar fashion as the Training Center Guidebook and will target potential racehorse owners within the state and adjacent states.
“We continue to innovate with our flagship communications tool for Florida Thoroughbreds with Florida Equine Communications,” FTBOA CEO Lonny Powell said. “Having a publishing division—both in print and digital—in our arsenal and creating new products to promote the mission of the FTBOA and Florida Thoroughbreds is what we need to do to grow our audience of new racehorse breeders and owners.”
