Ocala • Marion County
Inside Florida’s Horse Country
Marion County, Fla. tops all U.S. counties by equine headcount and more than 22% of Marion’s gross domestic product is equine-derived. World-class venues, farms, and year-round competition make the region a true global destination for horse sport at every level.
From Thoroughbred racing to dressage, show jumping, eventing, polo, and Western performance, Ocala, Florida, USA supports every breed and discipline at world-class training farms and facilities. Horses equate to greenspace and quality of life in the true Horse Capital of the World®.
Marion County, Florida
Raising Florida-Bred Champions
Ocala • Marion County
Reputation and Geography, Fused.
The mark itself is more than a logo – it is a system of meaning. A horseshoe, rotated just enough to hold the luck, wrapped around a location pin, anchoring Marion County at the center of the global horse industry.
The inside becomes cuneus ungulae, the frog: impact, traction, propulsion. The yellow is FTBOA’s own, protector of the rightful trademark since 1997, a bloodline in the mark.
Deployed across any platform, the mark always points home, reinforcing Ocala’s position as the true equine epicenter.
Ocala, Florida is one of only four epicenters of Thoroughbred breeding and training in the world.
The Ocala Breeders’ Sales Company (OBS) perennially leads the world Thoroughbred juvenile auction market, owning 75% of the U.S. 2-year-old racehorse marketplace. OBS annual Sales of Thoroughbreds exceeds $190 million.
Horse Capital of the World®
Official Partner Program
The Florida Thoroughbred Breeders’ and Owners’ Association owns and manages Ocala, Marion County, Horse Capital of the World®, a trademark federally registered since 1997. The horse is at the center of everything we do, but it is an entire region that we partner with in that success. Rooted in inclusivity for all breeds and equestrian disciplines, the FTBOA has launched an Official Horse Capital of the World® Partner Program grounded in meaningful relationships with brands and organizations that build our community and industry alongside us. Businesses interested in becoming an Official Partner can email Steve Koch at SKoch@FTBOA.com to learn more about available opportunities.
Horse Capital of the World®
Economics Podcast
Marion County, Fla. tops all U.S. counties by equine headcount and more than 22% of Marion’s gross domestic product is equine-derived. FTBOA’s Steve Koch and Tammy Gantt explore how 75,000 horses, nearly half of which are Thoroughbreds, support 28,500 jobs and establish the city of Ocala and surrounding regions as an equine epicenter. Horses equate to greenspace and quality of life in the true Horse Capital of the World®.
Equine are big business in florida
Economic Impact Studies
The Horse Capital of the World®
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